AI Automation Consultant · Supervised Builds

Simon Dadia $ build --gate

I didn't trust AI to write code unsupervised — so I built the supervisor. Every change an agent wants to make is checked against a spec you have read before it touches your business. Nothing ships that you didn't ask for.

relay.log — live
simon@dadia:~$
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32.49°N · 34.97°E — PARDES HANNA, IL
512 automatic checks passFail closed on unsureSpec.md frozenBYOK — pay provider ratesDraft-only posture25+ years SEO & direct response12 products · one operator · one line

The Gate

A check that sits between the AI and your files.

For months, every build I ran went through a manual relay — the AI proposed, I checked by hand against what we'd agreed, then said yes or no. Nothing reached disk without that answer. Then I automated the reviewer.

whatA gate on every single tool call — not session-wide, never a blank cheque
doesThe spec is frozen. Anything outside it is denied before it lands
unsure?The verdict is no. Fail-closed isn't a slogan, it's the default
you getNothing changes in your business at 2am that you didn't ask for
BUILD-GATE v1.0● LIVE
Allowed0
Denied0

The Numbers

0+
Years in SEO &
direct response
0
Automatic checks
passing on the gate
0+
Products shipped
off one build line
$0¢
Per AI reply on Network Nexa
vs $0.50+ elsewhere

Two kinds of proof

dir / teamowner: engineering team

Chameleon Mode

Proof I can lead a real engineering team — devs, QA, a COO and investors stand behind it. I don't write its code. 7,000+ sales across the product line, a ~400-strong community.

  • BrowSEO — internal build 2014
  • BrowSEO goes public 2015
  • 7,000+ sales on JVZoo prod.
  • Rebuilt as Chameleon Mode 2019
  • UK Ltd No. 07705503 entity
dir / soloowner: simon + AI under gate

Laziest Marketing

Twelve products, one operator, one line. Every tool built with Claude Code under build-gate — spec frozen, every call checked, nothing session-wide. You pay the AI provider at their price. I take nothing on top.

  • ai-era-seo-system · 7 tools, BYOK flagship
  • schema-root — JSON-LD @graph schema
  • semantic-internal-linker links
  • editorial-stack — 80min → 5min images
  • build-gate · reddit-research · +8 more the seam

The Line

/001

build-gate

The supervisor itself. Freezes the spec, checks every call, denies anything unsure. 512 tests green, guards mutation-tested.

512 checks · fail-closed
/002

editorial-stack

45–80 minutes of images per article, down to about five. Built for myself first — then it escaped the lab.

80 min → 5 min
/003

semantic-internal-linker

Internal links placed for you, not by hand. Part of the seven-tool ai-era-seo-system, all BYOK.

BYOK · WordPress + platforms
/004

schema-root

JSON-LD @graph as a platform and WP plugin. Entity stacking that machines actually read.

JSON-LD @graph
/005

cold-outreach-gmail

Find → enrich → audit → qualify → draft into Gmail. Never sends. A human approves everything that leaves.

draft-only · free w/ Chameleon Pro
/006

tikkun-pro

A father's problem, solved with software. Built after struggling to help my son prepare a parasha over WhatsApp.

built for family first
/007

rank-tracker

The audit that caught an admin self-escalation before it shipped. One RLS gap, caught pre-production. Never reached users.

1 vuln caught pre-launch
/008

network-nexa

AI replies at roughly $0.01 — where competitors charge $0.50 and up. Because I never sit between you and the bill.

~$0.01 / reply
/009

decide --run

Three clicks on the task you dread every Monday. A verdict — automate it, gate it, kill it — same task in, same verdict out.

free · no email

Seven Rules

01

BYOK everywhere

You pay provider rates on your own keys. I never sit between you and the bill.

02

AI only for judgement calls

Plain code does the heavy lifting — so it's cheap and it's the same every time.

03

Fixed instructions, not improvising

What ran in March runs the same in September.

04

Draft-only posture

Nothing auto-posts, nothing auto-sends. Your name never leaves without a human approving it.

05

Gate every write

Single approvals only. No agent gets a blank cheque on your repo.

06

Break every safety check on purpose

A check nobody has watched fail is only a hope. Yours gets broken before it protects anything.

07

The Laziest Rule

If a task takes more than two steps and repeats — automate it or kill it. That's the question we answer on the call.

Free Tool

Paste a message you don't want to answer. Pick yes, no, stall or ask. It writes the reply — something you'd actually send, in ten seconds. Five spins free, no key needed. Built and shipped on the same line as everything above.

Run the Rule

Think of one task. The one you do over and over — the one you dread on a Monday. Answer three questions. You get one of five verdicts: automate it, gate it, leave it manual, kill it, or bring it to the call. No form. No email. No pitch. The answer is a script, not a model: same task in, same verdict out, every time.

how often does it repeat?
how many steps?
does a person judge something mid-way?

That is the verdict for the shape you described. The call is where we check it against the real workflow, with the numbers.

Book my call →

Before the call

Is this vibe coding?

No, and the check is the proof. Vibe coding means accepting whatever the AI produces because it looks right. Every change is reviewed against a plan we agreed, anything unclear is refused, and the review itself is tested.

Are you solo?

On the tools, yes. On Chameleon Mode, no. Laziest Marketing is mine. Chameleon Mode has a dev team, QA, a COO and investors, and I'm the CEO.

Do you mark up the AI costs?

Never. BYOK everywhere: you bring your own keys and pay provider rates directly. Network Nexa runs at roughly $0.01 per AI reply, where competitors charge $0.50 and up.

Will anything post or send on my behalf?

No. The posture is draft-only. cold-outreach-gmail drafts into Gmail and never sends. A human approves everything that leaves.

What does the call cost?

Nothing. Thirty minutes. You bring the workflow that repeats every week. We decide whether to automate it or kill it, and you keep that answer either way.

What happens after the call?

A Workflow Audit, then one of two paths. We go through your workflows and you get a Loom walkthrough plus a written document with an automate-or-kill verdict on each. Then either I build it and manage it on a monthly retainer, or your team executes the plan under a build-gate licence. Everything is priced on the call.

Why you and not an agency?

An agency builds from scratch with whoever is free. I run one line that has already shipped twelve times. Same spec format, same gate, same tests, and the person who built the line runs it on your work.

Who is this not for?

Anyone who wants an agent running unsupervised, or a build without a spec they've read. We'd disagree inside ten minutes and I'd rather you keep the half hour.

The Laziest Letter

If you'd rather watch for a while before you talk, this is the low-commitment way in. Around 1,300 subscribers already read it.

Thirty minutes · no charge · keep the answer either way

Bring the
workflow.

The workflow that repeats every week gets automated or killed. If the answer is "kill it", you leave with that — and it has cost you the half hour.

Book the call — 30 min →
No pitch deck. No retainer talk until you have a verdict on your own workflow.